Conceal your feelings in all your double dealings with Duplicity, the under-the-counter drug.
An expressive typography exercise.
An expressive typography exercise.
BRIEF: Use type to express the character and meaning of a chosen word, duplicity.
PROCESS: Posing the question ‘What if Duplicity were a drug?’ resulted in a two-faced logo and wordmark, created by manipulating type and adopting a double colour palette, as well as packaging that transforms from a positive to a negative affect when you rotate the box in your hands.
A Consumer Information Sheet was, of course, needed to accompany the packaging. As always, it's strongly recommended you read this…
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/599c6f37-af11-423b-b69f-844cc1197ac4_rw_3840.jpg?h=b2692c97d587a99278a911cf2fc6a1e6)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/2cb4ff4c-2fe6-49e2-b62d-339228f5ba9a_rw_3840.jpg?h=fb100bd7bfa6e6bcf21d284435847a3e)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/44c6e6e6-098c-44b5-b2b0-dee9df45216d_rw_1920.jpg?h=2b398c13a1b3bcddee3f123a164f1f1f)
The Customer Information Sheet has been designed to look exactly like the kind of document you might find inside a real pharmaceutical box. Only on closer inspection does it become apparent that this is a parody, capturing my research into the etymology and use of the word itself. Enjoy!