Conceal your feelings in all your double dealings with Duplicity, the under-the-counter drug.
An expressive typography exercise.
An expressive typography exercise.
BRIEF: Use type to express the character and meaning of a chosen word, duplicity.
PROCESS: Posing the question ‘What if Duplicity were a drug?’ resulted in a two-faced logo and wordmark, created by manipulating type and adopting a double colour palette, as well as packaging that transforms from a positive to a negative affect when you rotate the box in your hands.
A Consumer Information Sheet was, of course, needed to accompany the packaging. As always, it's strongly recommended you read this…