The musician-friendly airline
PROBLEM: Airlines are notorious for damaging checked musical instruments and musicians often can’t be sure they’ll be allowed to take their instruments on board.
SOLUTION: A fictional new airline – Air Fuga – allows musicians to purchase a ticket for their instrument as special cabin baggage.
PROJECT: I designed a mobile app prototype that included a step for special baggage as part of the booking process. I also developed a logo, together with a graphic element for use in collateral, plane livery and staff uniforms. The negative space of the logo represents a stylised string instrument safely ‘cocooned’ between the wings of a plane.
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/68eaaf04-44cd-4406-aa66-01d100b04ba8_rw_1920.jpg?h=8ca0c06d6330180d5c077e12aee958bf)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/e1d9ef13-a336-4248-b7c6-08305ad7ec71_rw_1200.jpg?h=f322b421409321883426ab270833816e)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/53ffc695-db50-4626-a672-4ddc11ab3184_rw_1200.jpg?h=e87060d6b3ca5258316e83ebdc66495b)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/d0c3ec51-4ca0-4419-8387-c3c7d14b0c98_rw_1920.jpg?h=97dd1f5ef157125d77f705b3e9ec82ac)