The musician-friendly airline
PROBLEM: Airlines are notorious for damaging checked musical instruments and musicians often can’t be sure they’ll be allowed to take their instruments on board.
SOLUTION: A fictional new airline – Air Fuga – allows musicians to purchase a ticket for their instrument as special cabin baggage.
PROJECT: I designed a mobile app prototype that included a step for special baggage as part of the booking process. I also developed a logo, together with a graphic element for use in collateral, plane livery and staff uniforms. The negative space of the logo represents a stylised string instrument safely ‘cocooned’ between the wings of a plane.