PROBLEM: For most classical music concert presenters, the traditional printed season brochure is central to annual marketing campaigns. But a printed brochure can’t convey what the music will sound like.
SOLUTION: Use augmented reality (AR) to bring the pages to life with music and animation.
PROJECT: Taking two concerts from my client’s 2022 season, I created animated vector illustrations. Each printed illustration functions as a trigger image, which activates the video for a taste of the music and mood of the concert.
CLIENT: Sydney Philharmonia Choirs (proof-of-concept)
ILLUSTRATIONS, ANIMATIONS, LAYOUT & COPYWRITING: Yvonne Frindle
Video footage used by permission of Sydney Philharmonia Choirs
Video footage used by permission of Sydney Philharmonia Choirs
INSTRUCTIONS: Download the Artivive app to your phone and point it at the illustration for each concert. Animations last 50–60 secs.
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/4f060623-915b-45de-a525-2875f9a683bf_rw_1920.png?h=da310745bf7f6bbb15f1641bd96874dd)
![](https://cdn.myportfolio.com/f0b9f3cb-5f17-4088-9e14-109c23b579db/a197f4a3-f056-4178-b38a-6a3bc0d10e49_rw_1920.png?h=1c0ed115f05c8267580c0fdef609ed50)