PROBLEM: For most classical music concert presenters, the traditional printed season brochure is central to annual marketing campaigns. But a printed brochure can’t convey what the music will sound like.
SOLUTION: Use augmented reality (AR) to bring the pages to life with music and animation.
PROJECT: Taking two concerts from my client’s 2022 season, I created animated vector illustrations. Each printed illustration functions as a trigger image, which activates the video for a taste of the music and mood of the concert.
CLIENT: Sydney Philharmonia Choirs (proof-of-concept)
ILLUSTRATIONS, ANIMATIONS, LAYOUT & COPYWRITING: Yvonne Frindle
Video footage used by permission of Sydney Philharmonia Choirs
Video footage used by permission of Sydney Philharmonia Choirs
INSTRUCTIONS: Download the Artivive app to your phone and point it at the illustration for each concert. Animations last 50–60 secs.
